MOTIRA is the brainchild of Achraf Lakhdar. Inspired by fashion’s 90s obsessions and established in 2019,
/مثيرة/
[ Mo-tira ] noun.
Motira means "Sexy" and is of Arabic origin. Provocative and sexual at the same time
A vision conceived from the idea of designing functionally refined pieces that exist in the space between pop-luxe and leisurewear, a perfect equilibrium of comfort and elegance: souliers meeting surrealism, rudeness meeting punk, with a dose of quintessentially New York individuality. That’s the MOTIRA ethos.
OUR FOCUS
At Motira, we focus on creating pieces with purpose—designed to be worn, styled, and kept. Our approach centers on quality materials, thoughtful design, and a clean, neutral palette that feels relevant season after season.
Each collections are underpinned by the appeal of a modern uniform, offering an ever-evolving style of wardrobing. Motira blends timeless silhouettes and considered detailing, with an emphasis on exceptional fabrics and supply chain transparency. We aim to make fewer, better pieces you can return to, again and again.
We release two curated collections a year. Each one is carefully developed to build on the last, encouraging a wardrobe that grows over time rather than being replaced. From timeless tailoring and elevated essentials to fluid silhouettes and versatile layers, the goal is always the same: to create pieces that adapt to you and how you live.
"At first I thought, then I analyzed, then I did what I wanted to see. That's how MOTIRA came about - not a trend, but a way of thinking and living.".
MOTIRA’s founder, Achraf Lakhdar.
